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Maserati targets Tesla with electric sports car

Published June 01,2018
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The head of Fiat Chrysler's luxury brand Maserati says they are targeting Tesla with their five-year plan to launch all of its vehicles also with electrified versions.

Brand chief Timothy Kuniskis said Maserati is entering an exclusive deal with Ferrari for all future powertrains, including hybrid, plug-in hybrid and full-battery electric, while it eliminates diesel engines. Ferrari was part of the Fiat Chrysler portfolio until its 2016 spinoff and the two companies share a CEO, Sergio Marchionne.

The brand will introduce two brand new vehicles over the five-year plan, including an all-electric supercar named "Alfieri" that will accelerate from 0-100 kilometers an hour around two seconds. The other new vehicle will be a larger utility vehicle.

He added: "with an all-electric supercar, it may look like we are targeting Tesla. We are."

He said Maserati targets sales of 100,000 cars a year and 15-percent margins by 2022, from 50,000 sales in 2017.