Nissan bosses have backed the carmaker's British plant as they announced plans to spend more than £13 billion globally on developing electric vehicles.
At a news conference in Japan, the car manufacturer, which has a major plant in Sunderland, revealed it would develop 23 new electric models by 2030.
By that time, the firm aims for half of its global output to be made up of electric vehicles.
Nissan chief operating officer Ashwani Gupta stressed the importance of the Sunderland plant for the firm's plans.
During a news conference, he told PA Media: "Europe will take the lead on electrification around the world for Nissan.
"In Europe, Sunderland is the one which will take the lead towards electrification."
He said it was not only leading in electric vehicle production, but also battery manufacture and locally produced green power with its EV36zero build hub, the concept it announced with government support in the summer when Prime Minister Boris Johnson visited the plant.
The firm will now expand that idea around the world.
Gupta said: "Sunderland is the leader, in collaboration with the government, suppliers, dealers and most importantly, our employees."
Nissan said it will spend two trillion yen, around 13.2 billion pound, on electric vehicles over the next five years.
Chief executive Makoto Uchida said: "The role of companies to address societal needs is increasingly heightened.
"With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities.
"We want to transform Nissan to become a sustainable company that is truly needed by customers and society."
Nissan has plans to bring in all-solid-state batteries by 2028, which will be one-third quicker to charge.
