To understand why Western news outlets often present narratives that favour Israel in the context of the Palestine-Israel conflict, it's essential to consider the political function of these media organizations. The need to sell advertising space and manage expenditures heavily influences the actions of news firms. Multiple studies have shown that the commercial orientation of news media significantly shapes its content.
For example, surveys of newspaper editors have revealed that advertisers often attempt to influence the content of news stories, and some editors admit to capitulating to advertiser pressure. There are frequent conflicts between the business side and the journalism side of newspaper operations, with advertising directors willing to appease advertisers.
Similar issues exist in television news, where network news correspondents sometimes feel directly pressured to report specific stories due to owners' or advertisers' financial concerns.
When examining coverage of Palestine-Israel within the context of commercial media, it's not surprising to find narratives favouring Israel. These media outlets are part of a system of global imperialist capitalism with US hegemony at its core, in which Israel plays a crucial role. Owners of media outlets and their advertisers are part of the ruling class, which influences the narratives presented.
Moreover, many editors and journalists belong to a societal elite, reinforcing existing notions about the world. The stories about Palestine-Israel in the media reflect a belief that the oppression of Palestinians and US dominance in the Middle East are necessary and desirable.
These narratives are harmful, misleading, and contribute to low-quality information for democratic decision-making. They distort public understanding of the Palestine-Israel issue, making it less likely that people will recognize the devastating consequences of their governments' support for Israeli settler-colonial capitalism.
Commercial media, including major national and international news organizations, serve the ruling class's interests, favoring narratives that align with those interests. The dominant narratives reinforce the status quo, benefiting the Western ruling class and its objectives in the Middle East.
To bring about a just and de-colonial peace in Palestine, public opinion in Western societies must exert pressure on Western states to change their policies. Independent news outlets, activists, and movements like BDS (Boycott, Divestment, Sanctions) play a vital role in shifting consciousness and raising awareness about the injustices faced by Palestinians. While it's a significant challenge, it's not insurmountable, and progress is being made in shifting public perceptions and advocating for change.
