British broadcaster ITV will show one La Liga game a week on free-to-air television until the end of the season, the Spanish league said on Friday.
The first match on ITV will be Real Madrid at Levante on Sunday, while digital platform Eleven Sports will continue to show nine games per week while losing its exclusivity deal on broadcasting Spanish football.
The announcement came a day after pay TV platform Premier Sports said it would be showing four La Liga games per week for the rest of the season.
ITV will have second pick of the week's fixtures from Spain's top flight, but will not broadcast the 'Clasico' between Real Madrid and Barcelona on March 2.
"We are delighted to welcome Premier Sports and ITV Sport to our broadcaster stable in the UK and Ireland which already includes Eleven Sports," La Liga President Javier Tebas said in a statement.
"This is a fantastic moment for La Liga in the UK and Ireland. The best league in the world will be available to more fans than ever before."
