Premier League to withdraw gambling sponsorships from shirts

Premier League clubs have collectively agreed to stop featuring gambling sponsorships on the front of soccer kits from the 2026-27 season, the English top-flight league said on Thursday.

Eight of the 20 clubs in the league currently have betting companies as shirt sponsors, including Newcastle United (Fun88), West Ham United (Betway) and Everton (Stake.com).

The UK government is expected to publish a white paper - a proposal for future legislation - on gambling regulation.

According to a report in The Times, ministers have signalled that the white paper will not include shirt sponsorship restrictions if the voluntary agreement was reached. The report added that sleeve deals are still permitted.

"Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs' matchday shirts...," the league said in a statement.

"The announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport as part of the Government's ongoing review of current gambling legislation.

"To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season."

The Premier League added that it was working with other sports on "the development of a new code for responsible gambling sponsorship".

Britain's Culture Secretary Lucy Frazer welcomed the Premier League's announcement.

"The vast majority of adults gamble safely but we have to recognise that footballers are role models who have enormous influence on young people. We want to work with institutions like the Premier League to do the right thing for young fans," Frazer said.

"We will soon bring forward a Gambling White Paper to update protections for punters and ensure those who are at risk of gambling harm and addiction are protected."

X
Sitelerimizde reklam ve pazarlama faaliyetlerinin yürütülmesi amaçları ile çerezler kullanılmaktadır.

Bu çerezler, kullanıcıların tarayıcı ve cihazlarını tanımlayarak çalışır.

İnternet sitemizin düzgün çalışması, kişiselleştirilmiş reklam deneyimi, internet sitemizi optimize edebilmemiz, ziyaret tercihlerinizi hatırlayabilmemiz için veri politikasındaki amaçlarla sınırlı ve mevzuata uygun şekilde çerez konumlandırmaktayız.

Bu çerezlere izin vermeniz halinde sizlere özel kişiselleştirilmiş reklamlar sunabilir, sayfalarımızda sizlere daha iyi reklam deneyimi yaşatabiliriz. Bunu yaparken amacımızın size daha iyi reklam bir deneyimi sunmak olduğunu ve sizlere en iyi içerikleri sunabilmek adına elimizden gelen çabayı gösterdiğimizi ve bu noktada, reklamların maliyetlerimizi karşılamak noktasında tek gelir kalemimiz olduğunu sizlere hatırlatmak isteriz.