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Kashmiris find relevant messages in Turkish TV series 'Resurrection: Ertuğrul'

Once annoyed at his colleagues' hourslong discussions of a Turkish TV series, Kashmiri public relations professional Mukhtar Ahmad Baba was shocked to find the show was not simply an imitation of Indian soap operas.

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Ertuğrul's influence has started manifesting in daily life. In moments of exaltation, friends greet each other with exaltations used by its characters, with some using its signature music as their ring tones. According to Irfan, those who have internet access searched the web to see the actors' appearance in real life. Nazir Ahmad, an education official, said he had gotten a cap custom-made with the symbol of the Kayı – the tribe Ertuğrul Gazi led – emblazoned on it.