The Fortune Pink, an exceptionally rare giant gemstone, will be auctioned in Geneva in November when it is expected to go for up to $35 million (36 million euros), auctioneers said Monday. The diamond, which goes under the hammer for the first time on November 8, has been estimated at between $25 million and $35 million. Christie's highlighted that this was considered a lucky number in Asia, where it signifies 'definite prosperity', saying it expected the diamond to 'garner interest from collectors across the globe.' 'It's a beautiful stone, it's extremely rare to find a pink diamond, vivid pink diamond, of this size,' she said. 'I wouldn't know where to find another one at this moment.' In 2018, Christie's sold the 18.96-carat Winston Pink Legacy, which raked in over $50 million -- the highest per-carat price ever paid for a stone of its kind.