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The metaverse threat: 'TV will die with its audience'

TV companies will need to radically adapt themselves to the fast-evolving world of online entertainment if they hope to survive, experts have warned.

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While older consumers are still wedded to traditional TV, viewership among under-35s has halved in a decade, according to Statista, and will drop precipitously as the metaverse develops. "Young people have evolved from passive spectators of TV to active players, and they've turned away from screens to smartphones," said Frederic Cavazza, co-founder of Sysk, a French firm specialising in digital transformation. "TV channels are going to die with their audiences."