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Apple rolls out iPhone 15, watches with 'double tap' feature at flagship event

On Tuesday, Apple unveiled updated versions of some of its most popular devices, aiming to secure a top spot on customers' holiday shopping wish lists during the crucial holiday season.

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Apple launched iPhone 15 and iPhone 15 Plus, sporting 6.1-inch and 6.7-inch displays, respectively, similar to their predecessors. The higher-end iPhone 15 Pro and iPhone 15 Pro Max models, priced at $999 and $1,199, respectively, now use titanium instead of stainless steel for the side bars and sport an "action button" in place of the mute switch that can be customized for a variety of functions.