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Apple rolls out iPhone 15, watches with 'double tap' feature at flagship event

On Tuesday, Apple unveiled updated versions of some of its most popular devices, aiming to secure a top spot on customers' holiday shopping wish lists during the crucial holiday season.

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All the new models feature a 48-megapixel main camera, with the flagship Pro Max having 5X optical zoom and 3X telephoto capability. The iPhone 15 and iPhone 15 Plus get A16 bionic chip, while the iPhone 15 Pro and the Pro Max will be powered by the A17 pro chip. The hardware on the Pro line makes the devices suitable for high-end mobile gaming, the company said. Apple also said the batteries of iPhone 15 and iPhone 15 Plus, which start at $799 and $899, respectively, are made of 100% recycled cobalt.