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Apple rolls out iPhone 15, watches with 'double tap' feature at flagship event

On Tuesday, Apple unveiled updated versions of some of its most popular devices, aiming to secure a top spot on customers' holiday shopping wish lists during the crucial holiday season.

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New features on board include "double tap", a new gesture feature to control to the watch without touching its face, and improved dictation and brightness. The Series 9 starts at $399, while the Ultra 2, at $799, is priced at the same level as the earlier base model.