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US Thanksgiving weekend, Cyber Monday set new records

The figure is a gain of approximately 17 million shoppers from last year and it beat the organizations' estimate of 166.3 million made before Thanksgiving weekend.

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A total of 196.7 million consumers shopped in stores and online during the five-day shopping spree from Thanksgiving Day through Cyber Monday, Nov. 24 - 28, according to a survey by National Retail Federation (NRF) and Prosper Insights & Analytics. The figure is a gain of approximately 17 million shoppers from last year and it beat the organizations' estimate of 166.3 million made before Thanksgiving weekend.