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US Thanksgiving weekend, Cyber Monday set new records

The figure is a gain of approximately 17 million shoppers from last year and it beat the organizations' estimate of 166.3 million made before Thanksgiving weekend.

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Black Friday continued to be the most popular day for in-store shopping with 72.9 million people, an increase of 6.4 million from 66.5 million recorded in 2021. Black Friday was again the most popular day for online shopping with 87.2 million Americans preferring online retail.