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Celebrity chef known as "Salt Bae" at centre of FIFA probe

How Salt Bae actually got to touch the golden trophy after Argentina's win over France is the focus of a formal FIFA probe. Viral social media images show the diminutive chef trying to fight his way through a swarm of security personnel towards Argentina's captain Lionel Messi on the pitch after the match.

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The 39-year-old Turkish fitness fanatic first gained renown a decade ago with YouTube videos showing him pouring salt on a cut of meat down his bare arm with an overtly sexual pout. His 50 million Instagram followers can now see him posing in his trademark dark glasses and slicked back hair with the FIFA World Cup and some Argentinian football stars.