Contact Us

CES 2023: Smelling, touching take center stage in metaverse

The metaverse — essentially a buzzword for three-dimensional virtual communities where people can meet, work and play — was a key theme during the four-day tech gathering in Las Vegas that ends Sunday.

  • 4
  • 11
The company says it aims to help consumers relax and is marketing the product, which comes with an app, as a sort of digital spa mixed with Instagram. "We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing," the company's CEO and co-founder Aaron Wisniewski said in a statement. "The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with an unmatched power."